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Internationalisation
Internationalization can have many reasons
Economic goals
Increase reachable target group, increase sales, positive economies of scale
Stronger competitive position
Attack competitors, outrun competitors
Strategic goals
Further internationalization (learning), Broader/different basis for feedback
Cultural goals
Internationality as part of the corporate culture, creates renown also on the local labor market
Typical challenges
The paxaru team is at home in an international context. They can therefore draw on a wide range of expertise to support you in your internationalization efforts. The following areas are of particular relevance:
Logistical challenges
Transport of goods, accessibility and performance of (online) services, marketing and sales
Cultural challenges
Does the product fit the target market: language, religion, education, morals, zeitgeist?
Regulatory challenges
Technical standards, legal regulations (product-, sales-, operational- and customer-related), international law
- Import duty
- Withholding tax
- Patents, trademarks
- Protection of minors
- Liability and privilege
- Consumer rights
- Financial market regulation
- Network regulation
- Competition law/design of advertising
- Anti-spam legislation
- At branch office: general commercial law
- Products/services subject to approval
- ... and much more!